Tag Archives: Max

Social Media: Creepy or Strategic

7 Dec

I tweet. Not a lot, but I tweet. And my tweets are pretty random covering all things I’m into or enjoy, including online marketing, country music, Wisconsin Badgers (or UW-alum related anything), baseball, my love-hate relationship with the Minnesota Twins, traveling, beaches, my husband’s goofy antics, and my cat’s quirks (soon-to-be puppy, too!).

My husband and I are avid watchers of The Big Bang Theory on Thursday nights. We were late to the party, so we caught up on the first five seasons in just a couple weeks. For those who aren’t familiar, Sheldon’s character likes a particular song sung to him when he’s not feeling well – and it goes a little something like this: “Soft kitty, warm kitty, little ball of fur. Happy kitty, sleepy kitty, purr, purr, purr.”

Recently, I tweeted a picture of Max (my adorably fat cat) sleeping, along with the latter part of that song. Purina, who I don’t even follow on Twitter (nor do they follow me), responded to my tweet.

While I do feed Max Purina-brand food – and continue to do so – I was taken aback by their response.

Creepy or strategic?

I was bothered at first. Purina doesn’t follow me. A more applicable situation for them to respond with that tweet was if I had said something or asked about pets dreaming. But I didn’t. I simply shared a picture of my cat sleeping and mentioned nothing of the sort about dreaming. Have I wondered if Max dreams while he’s asleep (especially when I see his whiskers twitching)? Sure. But not aloud – or on social media. Creepy.

It was strategic of them in the fact that I AM talking about their response. It got me to notice their brand and I clicked through the link to see what it was about because I was curious. Online marketing is half about your presence, half about the user experience you create and half about relationship building. Yes, RELATIONSHIP building. In order to earn links, clicks, share, mentions, likes, tweets, circles and pins, users have to know about your brand and trust or believe in what you’re selling.

So as an online marketer, I respect the fact they’re trying to make conversation with a potential client. However, develop more of a relationship before inserting random remarks about my cat’s dreams!

End rant.


we are the one percent

30 Sep

Earlier this summer, we had a scary incident – involving Max (our gray tabby cat). Some Sunday in July, he was having difficulty breathing and hadn’t moved in over six hours. I calmly – and by calmly, I mean frantically hyperventilating – called the emergency animal hospital to ask what I should do. We rushed him there hoping to find an answer, or a cure for whatever was ailing him.

Nearly seven hours, a few steroid shots, a couple x-rays and several hundred dollars later, the emergency clinic diagnosed Max with asthma. For a cat, you say? Yes, feline asthma. As soon as we got Max home, I immediately googled “feline asthma” to learn everything I could. As it turns out, something as unnoticeable as lotion or air freshener can cause an attack – and only one percent of cats worldwide can get it. ONE PERCENT. Of course our cat would.

Cat Inhaler

Max the Cat

Max had a horrible relapse this weekend – we’re guessing a mix of the unseasonably warm weather and changing of the seasons – and resulted in yet another trip to the vet. We were particularly concerned this time around because he was wheezing and in much more noticeable pain. I did the worst thing I could do before taking him to the vet: I googled his symptoms on Pet WebMD (yes, there is such a thing). ‘Pleural Effusion’ came up as a possible diagnosis, a condition where fluid surrounds your lungs – and the prognosis is not very good. I bawled my little eyes out while Max wheezed.

Call me a crazy cat lady, but Max and I have been through a lot in his four short years on this planet. He is to me as a dog is to a dog owner. I am thankful to the awesome veterinarians at Keller Lake Animal Hospital for fixing Max’s ailments and for calming our minds. Here’s hoping to an incident free few months!

Looks can be deceiving.

9 Mar

I have always been told, “don’t judge a book by its cover.” I find that to be true of many things: while a new song on the radio may not be your favorite, wait to see it in concert – it is always better when it is performed live; sushi is not just raw fish, it IS delicious (and healthy!); a cashier at the grocery store may be crabby and having a bad day, but a friendly ‘hello, how are you?’ can brighten anyone’s day if you just take the time; a superstar MVP professional athlete can ignore media cameras at a charity tournament AND can be genuinely polite to everyone he talks to, even though he’s not obligated to talk to anyone; and wedding planning really isn’t as stressful as everyone makes it out to be (especially if you’re OCD over-organized like me). One thing that will never appeal to me and will always be considered gross: fruit on salads.

However, looks aren’t always what they’re cracked up or advertised to be. That sushi roll you thought was just crab really is salmon. Or a one-pound kitten at a hippie pet store in Madison that falls asleep in your hand really does have a tinch of Satan in him.

I adopted my beloved Max during my last few months living in Madison – I fell in love with him when he was the only kitten in the pet store to follow me around and begged to be picked up. Within seconds, he had fallen asleep in my hand and I couldn’t set him back down without signing the credit card slip that deemed him mine for the next number of unforeseen years. Nearly four years later, he is still alive and a very ‘healthy’ 14 pounds of (fatty) fur.

While I wouldn’t trade the last four years for anything, it hasn’t been without its trials and tribulations. Aside from moving him to five different homes with me in the last four years, he is NOT a fan of us traveling. Whenever he sees a suitcase, our limbs are in danger. We have to wait until the morning we leave to quickly throw everything into a suitcase, hoping we didn’t forget anything to keep him tame (and our limbs safe). He also has the habit of hiding under tables or behind chairs and surprising of you by ‘dead-legging’ you as you walk by – at all hours of the day/night. His newest fixation is pounding (pawing) on our bedroom door each night, usually been 2-3 AM. While it was somewhat humorous to begin with, we are nearly two months in of his little game. We are unsure of whether he got spooked and wants to sleep in our room, or if he just wants to play, but I feel like we have a four month old child that needs nightly feedings. He may look like an idiot at times when he tries running up the stairs and stumbles because he misses a step, but he sure knows that pounding on the door makes us get out of bed!

As I mentioned before in a previous post, we recently purchased a DSLR camera. I love to take pictures and hope to become a better photographer through experimenting with it. Max has graciously allowed me (or just puts up with it) to practice by taking pictures of him.

Now, imagine that face, but 13 pounds smaller. How could anyone resist such a precious look?

See? Looks CAN be deceiving.