Tag Archives: digital marketing

Fitting It All In

6 Mar

My husband and I got a puppy over Christmas. She’s a five-month old yellow lab and is the sole reason the Caribou Coffee down the street from us is boasting huge profits for the last three months.

How does society expect you to work full time, attend and participate in industry networking events, maintain a healthy lifestyle by going to the gym (or yoga classes), blog for yourself, play with a puppy enough to exhaust her, have a sit down dinner with your spouse/family (which is a must in our household), entertain an attention-deprived cat, catch up on a favorite TV show, call friends and family to see what’s new, and still get enough sleep to function the next day? Plus, eventually, we’ll add a kid or two into the mix. Yet somehow, we’re still able to fit it all in.

For many business owners, digital marketing is what gets axed from the plan – whether it be because of resources, time or finances. Websites are sub-par and social media profiles are lacking in appearance, engagement (or existence). But your online presence is one that nearly every single one of your customers will see in one way or the other. From someone Googling an address (local search), to searching for contact information (schema updated), shopping online (website), researching (blog), or interacting (social media), your online presence is become vital to adapt and thrive in a modern marketing world.

Digital marketing is an ongoing task, no doubt. However, minor updates here and there can do wonders for your online visibility. For social media profiles, make sure your cover photos, about & contact information are up-to-date, and you link to your website. When you run a promotion, have a sale, launch a new product, receive an accolade or have community exposure, write a quick post. Social media is a free (for now) publicity tool where you can control the messaging about your brand. For your website, check for broken links and regularly update content on your pages to reflect your current business products, services or practices. Always make sure contact information is current so your customer can contact you!

As you¬†evaluate your company and your marketing needs, don’t forget about online. Online and mobile visibility is only going to grow, and with the ability to control your presence, the decision should be easy. Cutting corners shouldn’t be about sacrificing your business’ presence; if you’re strapped for time, small changes here and there should suffice. But don’t forget about it altogether. You’re only hurting yourself in the long run when you’re stuck playing a game of catch up.

If we can somehow find the time to keep an insanely energetic puppy and a self-proclaimed attention-deprived cat entertained thoroughly enough, on top of all of our other daily obligations, your business will thrive when you find time to fit digital marketing in.